Cast authentically. Hire disabled creators and give them agency over their stories.

We know its a challenge to work with disabled creators, Reel Shoot is here to change that. Brands can order UGC from the creator of their choice.

Cast authentically – Bring disabled creators into the brief early and give them editorial voice.
Make accessibility table-stakes – Captions, audio description, sign-language overlays and alt-text boost usability for all viewers.
Measure dual KPIs – Track disability share-of-voice alongside sales lift, CPM and brand favorability.
Leverage specialist partners – Platforms like Reel Shoot handle talent vetting and on-set accessibility so your team can focus on ideas.

Empowering Voices

A Kantar/Oxford “Inclusion = Income” study shows campaigns rated inclusive deliver 3.5 % higher short-term sales, 16.5 % longer-term sales growth and 15 % higher loyalty. Kantar
Microsoft Advertising found that the “most inclusive” ad—featuring diverse age, ethnicity and disability—generated a 23-point lift in purchase intent versus a non-inclusive version. Microsoft Advertising
Real-world proof: Mars’ Maltesers Paralympics campaign starring disabled talent drove an 8.1 % value-sales uplift and 19.4 % more units sold, its best performance in a decade.